Monthly Archives: January 2012

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Minkpink

Minkpink Fashion For the Rebel in You!

Minkpink as a brand needs no introduction – especially if you’re a teenager and are fashion conscious. This Australia based company has taken the world of fashion by storm, and has created a completely new niche, all by itself. For most fashion conscious people, Minkpink immediately brings to the mind fresh colors, unique fabrics, long flowing designs, and basically, a spirit of freedom.

Minkpink – The evolution

Though the company is relatively new, it has quickly grown to be among the best go-to places for hip youngsters of today. The immense popularity is evident in the fact that though the company started in Australia, in a span of under five years, it has gone international and has won over millions of customers all over the globe today. The company started with a simple concept – of redefining the free spirit. The genre was till then known as Hippy-style, and it is immensely popular the world over already. What Minkpink did was to take those designs, give it a complete overhaul, and come up with a total new collection.

Minkpink – Not just for teens

Though the company has a cult following among teenagers, there are several designs and models which are specially made for the not-teenager clientele. Minkpink has ‘Bohemian’ as the mainstay of their fashion, and Bohemian is a trend which most of us identify with. There are times when each of us wants something unique and jazzy to define us, and that is when Minkpink comes in. The company is exclusive for ladies (which would be quite obvious by the name), and has collections for all ages.

Minkpink

Minkpink

Minkpink – The difference

There are several other companies which have a fun kind of clothing line. In fact, most of the clothes designed for the young adult audience of today are meant to be fun. But in spite of all that competition – most of it from companies which have been around for several decades, Minkpink managed to carve an identity for itself. The primary reason for that is the clothing line itself. Most of the garments from the company are light and made in fun prints. Light colors dominate, and even the combinations are in moderate hues. Loose fitting sleeves, flowing gowns, cute tops, the list is endless.

The easiest way to define the collection is to call it beach-ready. Hippies would have felt proud of the brand, had it been around during their heyday. The vintage feel the garments bring, is absolutely incomparable. And they do it without making it seem over the top – as most other brands do. There is an understated retro feel which the company gives its clothing line, and no wonder customers lap it up. Another fundamental that Minkpink brought back is that of comfortable clothes. For a long time now, we’ve only seen skin-hugging garments as the way to go, and sadly, we couldn’t even find comfy clothes in the stores any longer! But with Minkpink, comfortable is the way to go, and if you haven’t been to their store / website lately, it is time to do so!

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